Three vital SEO plugins for WordPress
WordPress is a powerful website creation tool, favoured by many thanks to its ease of use – you don’t even need to know how to write HTML. Part of what makes WordPress such a great platform is that it’s open source, this means that third parties are able to build plugins that enhance WordPress’ functionality.
As such an integral, yet difficult to implement web strategy, it’s no surprise that plugins pertaining to search engine optimisation (SEO) are ubiquitous across WordPress’ “Popular Plugins Directory”. Below are three of the most widely used and effective SEO plugins.
W3 Total Cache
An often overlooked aspect of SEO is website loading speed. Search engines like Google reward websites that load quickly with higher ranks in search engine results pages (SERPs). W3 Total Cache promises a minimum ten times improvement in web performance. Without getting too technical, the way that W3 TC achieves threefold:
2) Content Delivery Network: an optimised cluster of servers, spread across the world, that automatically delivers content from the server that is located closest to the the web user.
3) Minifying: a means of bringing together stylesheets and code that may be spread out across multiple locations or pages and bundling them together into one location.
There are many components involved when writing search engine optimised content and it can be difficult to remember them all whilst in the flow of content creation. Yoast SEO is an intelligent tool that uses text analysis to identify important aspects such as target keyword density and whether your keywords are present in the title, meta description etc. A traffic light system is used as a strong visual to inform you how well you’ve optimised the content in terms of these various on-page goals.
Google XML Sitemaps
Google remains the most popular search engine in many countries across the world. As such, the Google XML Sitemaps plugin is hugely popular as a quick and easy means of submitting your sitemap to Google.
What is a sitemap?
A sitemap is an XML file that lists each of the URLs related to your website. It provides search engines like Google with useful information such as how frequently each URL is updated and which URLs are most important relative to others on your site. It allows search engines to intelligently crawl your site or, in more simple terms, allowing your site to be found.
Each of these plugins come highly rated by thousands of WordPress users. Collectively they provide an arsenal of SEO functionality which will help your site list higher in search engines – generating more traffic for your website.