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Six free SEO tools you need right now

Any self-respecting website owner knows SEO (Search Engine Optimisation) is crucial, but there are so many tools to choose from and it can be hard to know where to get the best value. Fortunately, some of the best SEO tools are free, and they’re also really easy to use.

Screaming Frog SEO Spider [https://www.screamingfrog.co.uk/seo-spider]

An SEO company based in Henley on Thames launched one of SEO’s most praised on-site tools back in 2011. The free downloadable SEO Spider has many handy features, such as the ability to find broken links, errors and duplicate pages without having to manually go through your entire website. You can also generate an XML sitemap in no time at all.

Open Site Explorer [https://moz.com/researchtools/ose]

Created by the highly regarded Moz (formerly known as SEOmoz), Open Site Explorer lets you really drill down into a website’s backlinks – your own, of course, but also your competitors’ sites too. You’ll see where their best links are coming from, giving you great ideas for new link building targets.

Google Analytics [https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/]

This is a no-brainer: once you’ve installed a tracking code, Google Analytics breaks down different aspects of your website and its traffic sources, including how people access the site (via a mobile, tablet or computer), which keywords they used to get there, which demographic loves your website, and how long they spend on a page. Be aware that it can take a while for the most recent data to be reported accurately, and any major changes you make to your website may take a few weeks to have an effect on web traffic.

Google Keyword Planner [https://adwords.google.co.uk/KeywordPlanner]

This is a super useful tool for measuring the popularity of certain keywords and phrases – for example, ‘Majorca holidays’ versus ‘holidays to Majorca’ or ‘holidays in Majorca, Spain’. See how competitive they are, then work out which words you stand to gain the most traffic from, and start working your way up the SERPs (Search Engine Results Pages) in a meaningful way.

Copyscape [http://www.copyscape.com]

Duplicate content is a huge issue for websites, because search engines hate to see things repeated. It’s also not much fun for readers, either! Your written content must be unique to your website and each webpage should be unique too, so if you have any doubts then pop the URL of the page into Copyscape and check it out.

Moz Toolbar [https://moz.com/tools/seo-toolbar]

Keep an eye on SEO without even thinking about it, by downloading this toolbar and letting it evaluate the websites you visit. Find the DA (Domain Authority) and PA (Page Authority) of a site, see social metrics and work out if a site is trustworthy when browsing on Firefox or Chrome. This is particularly important when working out which websites to collaborate with or guest post on.

Now you’ve downloaded these essential free SEO tools, you can fast-track your website to success.


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