Sending out newsletters and building your email list
Most people check their email account at least once a day, and it’s an even better way to market to your customers than social media because, while that tweet you sent might get missed by most of your followers, or the Facebook post get buried in Facebook’s mysterious algorithm, your email will appear directly in your customer’s inbox, where they are very unlikely to miss it.
Not only that, but if you build a targeted email list, it’s a valuable asset that will keep growing over time, and it’s your property, under your control, without having to rely on any other company’s whims as to whether your emails get seen.
There are various apps and services out there that you can use to deliver your marketing emails, so we’ve picked out a few of the best below:
1. Mailchimp (http://mailchimp.com/)
This is free to use up to 2000 subscribers and 12,000 emails a month, so it’s perfect for a business on a budget, while still having pretty much all the features you could need. You can design a template that fits your brand, automate your email sending, build multiple lists and segment them, and analyse your results.
It’s user friendly, and has a great knowledge base to talk you through how to do anything you need.
2. AWeber (http://www.aweber.com/)
AWeber have been around for over 16 years, so they know a thing or two about making sure your emails are delivered. They research email trends and resolve any potential deliverability issues, in their own words, ‘so you don’t have to’.
With the same features as Mailchimp of branded email templates, segmented lists and analysis, AWeber also adds autoresponders, RSS to email, a drag and drop editor, and amazing customer service.
This is a paid service from the beginning, but you get a 30-day free trial to see if you like it, and you can also download their free guide on ‘Growing Your Business With Email Marketing.’
3. BombBomb (http://bombbomb.com/)
With the ever-growing popularity of video, here’s something a little different.
Again, this is a paid subscription, but it does have a 14-day trial, and you can create a video, either using the app or create your own and then upload it, then send it straight to your customers by email.
With tracking, email support and follow up automation, this is something that might well set you apart from your competition!