Mozilla Continues With Google Search Partnership
Anyone who’s familiar with the Mozilla Firefox browser will have seen that Google has been the browser’s default search engine for some time, allowing users to make Google searches directly from the taskbar. This relationship has been hugely positive for both Google (helping to ensure their market dominance by featuring so prominently on one of the most popular western browsers) and Mozilla (adding user functionality, improving brand awareness and making them a considerable sum of money), so news of the pair continuing their relationship at first doesn’t seem too surprising.
However, with the current deal between the two major brands expiring in November, plus Mozilla’s recently released ‘Firefox with Bing’, many people had begun to speculate that the deal between Mozilla and Google could be coming to an end (with many suggesting an imminent switch to Bing as the primary search provider). Considering the growing rivalry between Firefox and Google’s own Chrome web browser, this didn’t sound completely outside the realms of possibility.
According to an announcement from Mozilla, the new deal between the company and Google will run for a minimum of three more years, with Google continuing as the Firefox default browser.
Although the monetary elements of the new deal weren’t disclosed, one can expect it to be extremely lucrative for Mozilla, with their relationship with Google accounting for more than 80% of their revenue in 2010.