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8 indispensable online marketing tools

Having a responsive, easy-to-navigate WordPress site is a sure-fire way to increase business, but putting your pages in the browsers of your prospective customers is incredibly important too – you can have the greatest web design resources in the world, but without adequate marketing, it won’t matter at all.

With this in mind, we’ve decided to compile a list of some of the best marketing tools you should be using to gain an insight into how best to promote your WordPress site. Here are eight of our favourites:

1. Google Trends

Use it to find out what people are searching for, and make note of how interest in certain concepts evolve over time. Can your business pre-empt the next trend in your industry?

2. Moz

Get your classic SEO practices like link-building and tracking rankings in order with this indispensable tool.

3. Screaming Frog

This app crawls your site and provides a complete performance of its analysis. Use it to identify broken links, bad redirects and more. It’s a search marketer’s dream come true.

4. Test Subject

Want to improve your email marketing? Use this site to find out how your subject lines will appear on different devices. This means you won’t alienate prospects on mobile by ensuring your subject lines aren’t truncated.

5. Tweetdeck

Got multiple social media accounts? Of course you have! At least, you should have by now… This tool allows you to easily control everything from one interface, as well as allowing you to snoop on keywords in real-time to help identify industry trends.

6. Inkybee

Inkybee allows you to identify influencers who can increase the visibility of your business. Use it to connect with authoritative sources in your industry in order to attract more potential customers.

7. The Hemingway App

Worried that your content contains too much jargon? Become more reader-friendly with this app in order to attract more business.

8. Yoast SEO

Yoast is a handy WordPress SEO plugin that operates on a traffic light-based system. All greens and your post is super optimised, all reds and you may need to shorten the meta description and include more keywords!
moz-robot by ePublicist licensed under Creative commons 6


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