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5 ways to improve your local search ranking

As a local business owner you know how competitive the marketplace is, so you need to do everything you can to improve your local search ranking, or risk losing valuable customers to your competitors. Here are a few quick tips on how to do this:

1. Check your details

Before you do anything else, check that your name, address, phone number and URL are correctly listed everywhere. It sounds simple, but a tiny spelling mistake or an extra digit in your phone number will prevent customers being able to find you online or contact you.

2. Add your location

Whether you have one shop or several in different areas, adding your business’s location to titles and website content will help local customers to find you when searching online for the products or services you offer.

3. List your business on Google

So many people use Google Maps to search for local businesses that it really pays to invest in a Google My Business listing. Not only can it link through to your site and enable customers to find more details about your business, it also tells them exactly how to get there, and how long it will take.

4. Ask other local businesses to link to yours

If you know other local businesses in the area, why not ask if they can add a link to your site on theirs? This will encourage more people to click through to your site and will demonstrate your connections with the local area, making you more likely to appear in online searches.

5. Create social media pages

Create social media pages for your business that include links to your site. Keeping the pages updated regularly with fresh content, offers and news will encourage shares and likes, thereby helping to build your site’s online presence. The more organic followers your page can get, and the larger your site’s online presence grows, the higher you will rank in search engines.

Pixel Internet can manage your entire site for you so you can focus on running your business. Contact us today to find out more about the services we offer, web design resources, and more.

Flower shop on Google Maps by Lars Plougmann licensed under Creative commons 5


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