4 things to consider when choosing a WordPress theme for your website
With an almost unlimited pool of potential WordPress themes available as web design resources, it can be hard to know where to begin narrowing down the options to find just the right theme for your purposes. Here are a few things to consider:
1. What is the purpose of your website?
Being clear on the purpose of your website before you begin helps to identify what kind of features are essential to the function of your site and which might be redundant. Is the main purpose of your website to make sales? Make sure the theme you decide on supports all the ecommerce, marketing and social media plugins you might want. Is your website an interactive forum around which to build a community? Make sure it supports social sharing and chat or forum plugins.
2. Flexibility for the future
Check out the update history of your chosen theme and the extent to which the designers have been keeping pace with innovation. The way that we consume information and use the internet has changed dramatically, even over the last decade, and the trend looks set to continue, so make sure your chosen template can roll with the changes and grow with your business.
3. Know your limits
When it comes to the day-to-day maintenance of your website, being able to keep as much of the work in house as possible will put you in the driving seat. Should something go wrong, being able to tinker with the site yourself is a huge plus. Invest in a theme which is at a comfortable level of sophistication for both your needs and your web development capabilities, or make sure you have a really good developer on board for the long haul!
4. Keep your sights on SEO
Assessing the SEO friendly features of your preferred WordPress theme is crucial to the success of your website. Factors like loading speed, mobile friendliness and the quality of the code will reveal the designer’s attention to SEO detail and researching the user experience and recommendations of others can give you a sense of how the theme has performed before you invest.