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In all honesty I don’t think anyone saw this one coming. A Microsoft clothing range! The aim of launching
this new clothing range is to re-capture the geeky fashion of the 1980′s when people first caught eye of Microsoft. One of the t-shirts features a mug shot of Bill Gates, with seven other designs, embellished by ‘retro logos’. The range of t-shirts will be available in selected computer stores for Christmas for about £10. Microsoft are quoted as describing the clothing line as ‘fashion that taps into the nostalgia of when PCs were just starting to come into people lives’.
The original advertising campaign featuring Bill Gates and Jerry Seinfeld failed to inspire people to go out and buy Microsoft products so this is their latest attempt to try and get people to buy brand products.
Of course you can expect a retaliation from Mac users. The original Mac adverts featuring Michell and Webb were very well done and have only cemented their reputation as reliable, efficient and fun machines. Let’s see how these t-shirts get on!
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Author: Doug (93 Articles)
Account Manager at Pixel Internet, Doug has been with us from day one. With over 10 years experience working in the web design and search engine optimisation industry, Doug's input and contribution to the growth of the company has been invaluable.
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Whilst I can see why Microsoft might think it’s cool to have a range of t-shirts, why would anybody buy them!?!
Don’t get me wrong, I’m not an Apple fanboy or Microsoft hater, I just don’t see it being a big seller. The only people would be ‘geeks’ and I don’t think Microsoft t-shirts are very fashionable in the geeky demograph either.